Food Industry News, Insights, and Education for the CPG Community

Why Refresh Gum Tapped Nostalgia To Rethink BFY Candy

Why Refresh Gum Tapped Nostalgia To Rethink BFY Candy

What began as a pandemic-era home kitchen experiment has transformed into a full-blown business with 3,000 retail placements across all 50 states, all in just two years’ time. Last week, Refresh Gum doubled its SKU count with three new plant-based, sugar-free gums in Peppermint, Bubble Gum and Peach flavors.

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