When large and established companies are deciding whether to invest in an emerging brand, what do they want to see?
For a smaller company, working with a strategic partner can mean greater resources, knowledge and growth that it otherwise would not have.
A recent blog post published by SPINS, a leading provider of sales data in the natural and specialty food industry, posits that food trucks are impacting the CPG industry in a big way. Penned by SPINS analyst Gerald Oksanen, the post examines the impact of food trucks as leading incubators for culinary trends and innovation and why new CPG brands should take notice.
The National Confectioners Association (NCA) hosted its annual Sweets and Snacks Expo this week in Chicago. Featuring approximately 650 exhibitors and over 16,000 industry professionals, the event showcased the latest trends and products in chocolate, candy, gum, snacks, granolas, cookies, cakes and more.
You’ve completed the formulation and branding phases in the development of your brand. One of the next steps is coming up with an effective marketing strategy; it should be comprehensive and draw upon reliable market research and consumer insights.