The National Confectioners Association (NCA) hosted its annual Sweets and Snacks Expo this week in Chicago. Featuring approximately 650 exhibitors and over 16,000 industry professionals, the event showcased the latest trends and products in chocolate, candy, gum, snacks, granolas, cookies, cakes and more.
You’ve completed the formulation and branding phases in the development of your brand. One of the next steps is coming up with an effective marketing strategy; it should be comprehensive and draw upon reliable market research and consumer insights.
Technomic, a Chicago-based research and consulting firm, predicts that over the next decade, Americans will dramatically change how and where they spend their money for food as compared to the previous decades when demands (and demographic trends) were more predictable.
It’s a question that has long challenged entrepreneurs: how do I learn more about my consumers? Granted, industry reports from leading marketing firms can be helpful in formulating a business and marketing strategy, but they are often very expensive to acquire.