Multicultural consumers currently account for more than 38 percent of the total U.S. population and by 2044, the U.S. Census predicts they will become the numeric majority.
For entrepreneurs, the shift represents a major opportunity to innovate and attract a rapidly growing consumer set that’s already altering the food and beverage landscape.
In FBU’s final series of interviews with attorney Adam Dash, we focus on intellectual property law and contracts between companies and their employees and third party contractors. These two segments will help entrepreneurs better understand how to protect their brands and also shed some light on the importance of having a contract between themselves and the people they work with.
Food fights aren’t just for kids. Today’s food and beverage manufacturers and retailers are waging fierce battles for bigger and bigger pieces of the proverbial pie—and paying close attention to who’s buying what. And for good reason: what makes it into the shopping carts of the most powerful cohorts is the evidence they need to divine their business futures.
Nierenberg will share his thoughts on the ways new and growing brands should think about setting up their routes to market, from attracting high-quality brokers to incorporating DSD and direct-ship options into their strategies.