Crowdfunding – What Do I Need to Know?

It’s often the first question that comes up when launching a new food or
beverage company: “How will I fund this endeavor?”

While traditional routes, including angel investment, bank loans and
venture capital, are common sources of funding, a relatively new option
exists: crowdfunding.

Simply put, crowdfunding is a fundraising model that enables entrepreneurs
to raise small amounts of capital from a variety of individuals and
sources. A range of crowdfunding platforms exist, ranging from
equity-based models to reward- and experiential-based programs.

In this video series Katie Fitzgerald, Business Development Manager,
CircleUp discusses the basics and finer points of crowdfunding and how the
financing model could benefit your brand.