Ask most decorated entrepreneurs, and you might hear the words commitment and perseverance when describing their ability to craft a successful brand launch. Yet, it’s passion that is perhaps the entrepreneur’s most critical asset, according to Greg Fleishman, a longtime veteran in the food and beverage industry. Having held executive roles with the Coca-Cola Co., Kashi/Bear Naked, Kelloggs, Sambazon and Suja, Fleishman notes that “you can lose brain power throughout a project, but what you can’t afford to lose is passion,” a key reminder during the high and low roads that you’ll encounter in the development of your brand.
In the following video, Fleishman, now the co-founder and President of Purely Righteous Brands, a consulting group focused on the healthy food and beverage sector, shares more on why passion is so intimately tied to success. The entirety of Fleishman’s highly informative content is available to subscribers of BevNET FBU.
We’re also pleased to announce that Fleishman will be bringing some of his own passion and commitment to our next BevNET FBU event, which is to be held on Sept. 11, 2014 in Los Angeles. Fleishman will be accompanied by his Purely Righteous co-founder Andy Aussie where the two will present “The 10 Commandments for Entrepreneurs.” The pair join an impressive roster of speakers for the one-day business education and networking event, the full agenda of which can be found on our site.