As one of the co-founders of Nantucket Nectars, Tom First is well-versed in what it takes to launch, run and eventually exit a successful beverage company. The longtime entrepreneur has also been a board member with other beverage companies, including Sweet Leaf Tea, and as a Managing Partner with First Beverage Group, a beverage investment and advisory company, First works on a daily basis with upstart brands like Purity Organic, Health-Ade Kombucha and Project Juice.
We recently had a chance to sit down with First, who offered a path and advice for entrepreneurs who aim to follow in his footsteps. Drawing on his expertise in funding, distribution and staffing, the following video series contains excellent advice regarding early-stage financing, building growth equity, working with distributors and creating an advisory team.
In this video, which we’ve made available for to view for free, First discusses where entrepreneurs can look to find potential investors for their new brand. Subscribers to BevNET FBU can watch the entirety of our interview series with First.