Description

"I've heard people in large beverage companies say 'I hope we get sued' They just want the publicity. There's no such thing as bad press. If you’re getting sued and people are after you then you must be doing something right." - Ian McLean

Details

Category

Brand Development

Run Time

3 minutes

Last Updated

11/7/2012

Table of Contents

• 3 minutesWhat should be my goal in designing my company or product’s logo?
• 2 minutesCan anyone create a logo?
• 1 minutesHow important is the logo design relative to the rest of the design of the package?
• 3 minutesShould I worry about trademarks during my initial logo creation process?
• 3 minutesWhich comes first? The product name, the brand or the logo?
• 2 minutesHow many design concepts are generally created vs. how many are presented?