Description

Your Year One: Eric Schnell, founder, Metabrand, will discuss the life of the beverage entrepreneur and outline the key decisions that a new company in the beverage business will face

Details

Category

BevNET FBU Conference

Run Time

26 minutes

Last Updated

2/10/2014

Table of Contents

• 5 minutesIntroduction by John Craven, Founder, BevNET
• 26 minutesEric Schnell Discusses Your "Year One"
• 5 minutesQuestion and Answer with Eric Schnell
• 18 minutesKate Ratliff on How to Go from Idea to Formulation to Finished Product
• 9 minutesQuestion and Answer with Kate Ratliff
• 32 minutesJustin Prochnow explains the legal requirements for labeling and the basic regulatory framework overseeing the beverage category
• 28 minutesBill Sipper discusses routes to market and distribution methodology
• 24 minutesDebbie Wildrick discusses channel strategies and outlines different retail styles
• 9 minutesQuestion and Answer with Debbie Wildrick
• 28 minutesDarrell Jursa covers online marketing tactics for beverage startups
• 5 minutesQuestion and Answer with Darrell Jursa
• 35 minutes Brad Barnhorn outlines basic funding options for beverage startups
• 15 minutesNeil Kimberley discusses company leadership structure and setting up advisory boards
• 32 minutesPanel: Winning in Chicago and the Midwest