Positioning through branding & design
Conference Footage: Beverage School: Live in San Francisco 2013
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Description
Ian McLean, Founder & Creative Director, McLean Design: Positioning through branding & design.
Details
- Category
- BevNET FBU Conference
- Run Time
- 28 minutes
- Last Updated
- 2/10/2014
Table of Contents
- What Is This Strange Land? A look at opportunity in the beverage industry from 20,000 feet.
- The First Year Entrepreneur: From the dream drink to the professional beverage formulation
- The First Year Entrepreneur: Part 2
- Distribution: From brokerage to DSD & beyond
- Question & Answer with Bill Sipper
- Understanding retail channels
- Understanding record keeping, forecasting, and what not to do
- Exploring Iterative Launch: A startup is not a smaller version of a large company
- The San Francisco Market
- Legal requirements for new beverage companies
- Positioning through branding & design
- Your brand’s life, on-line
- Your Financing Life Cycle: From early to exit
- Early Financing Options: Crowdfunding
- Early Financing Options: Attracting the Angel Investor
- Early Financing Options: From Investor to Advisor
- Early Financing Options: Fundraising Panel