Deciding your Route to Market by Bill Sipper
Conference Footage: Beverage School: Live in Santa Monica 2013
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Description
Deciding your Route to Market by Bill Sipper, Partner, Cascadia Managing Brands.
Details
- Category
- BevNET FBU Conference
- Tags
- Beverages
- Run Time
- 29 minutes
- Last Updated
- 1/30/2014
Table of Contents
- Formulation: What You Need to Know by Jonathan Gordon
- Legal Spotlight: Make Claims that Count by Justin Prochnow
- Comparing Retailers by Debbie Wildrick
- Deciding your Route to Market by Bill Sipper
- PR, Messaging, and Brand Communications by Gillian Christie
- Your First Hires by Josh Wand
- Creating and Using Data by Bobbi Leahy
- Finding Advisors and Investors by Neil Kimberley