NOSH Education

To play this video, become a BevNET/NOSH Insider or Login.

Description

About Venturing and Emerging Brands Venturing and Emerging Brands (VEB) is a dedicated operating unit of Coca-Cola North America charged with identifying high-potential growth brands in the North American beverage space for investment or ownership by The Coca-Cola Company and exploring potential synergistic relationships with these investments. With direct access to the global resources and industry expertise of The Coca-Cola Company and its system, VEB is uniquely positioned to develop emerging beverage brands of The Coca-Cola Company to their full potential. In addition to the recent acquisition of Honest Tea, VEB currently manages brands such as illy issimo and Cascal, and has an equity investment in Zico Coconut Water.

Details

Category
BevNET Live Conference Footage
Run Time
10 minutes
Last Updated
11/20/2012

Table of Contents

Back
View the Full Content Calendar
Back
View the Community Call Calendar