Conference Footage: BevNET Live Winter 2014 - Day 1
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Description
Day one of BevNET Live Winter '14 featured a slew of standout content and speakers with sage advice on brand building and investment coming from speakers including Duane Primozich, Managing Director, Boulder Brands Investment Group and Tyler Ricks, CMO, Peets Coffee. The morning continued with critical information on opportunities in the drug channel for emerging beverage categories, a presentation and discussion led by Glenn Figenholtz, Division Merchandising Manager of Beverages and Snacks, Walgreens.
Attendees also heard from GT Dave, the founder of top-selling kombucha brand GT's Kombucha, on long-term strategic planning and maintaining passion for an entrepreneurial brand. Brian Reed of IRI and Kathryn Peters of SPINS following Dave's talk with a report on significant growth for natural beverages both natural and conventional channels. The first day concluded with Colin Jones and David Johnson of CAJ International/ Omni Partners speaking about how companies can successfully utilize online store-fronts like Amazon and FreshDirect to help growth their brands.Details
- Category
- BevNET Live Conference Footage
- Tags
- Beverages
- Run Time
- 2 hours 40 minutes
- Last Updated
- 12/22/2014
Table of Contents
- Welcome featuring John Craven, Founder, BevNET.com
- Presentation: Building the Challenger Brand - an outline of all the elements
- Question & Answer with Tyler Ricks of CMO Peet’s Coffee
- Presentation: Inside the Boulder Brands Investment Group - exploring VC strategy
- Question & Answer with Duane Primozich of Boulder Brands
- Presentation: How to Win in Walgreens with Glenn Figenholtz
- GT Dave – Thoughts on Strategy and Passion with GT Dave
- From Channel Shifting to Consumer Change – Who are the Shoppers Driving New Product Growth, and Where Can Growing Brands Reach Them?
- Panel Discussion: Innovation Brief – On Managing Your Brand Online – navigating Amazon, Fresh Direct, and a million cyber-storefronts
- Breakout Session: The Art and Science of Optimizing Your Valuation
- Breakout Session: Brands, Bloggers, and Blunders
- Breakout Session: Forming Scientific Advisory Boards & Conducting Clinical Trials
- Breakout Session: Deal Anatomy: How to Avoid Pain Upon Exit